On the 32nd parallel (south) you’ll find Perth, Western Australia – the creative home base for Laith Brookes, a graphic designer collaborating with teams on brand identity and strategic communications projects.
From the Portfolio
Effective brand identity } thinking beyond the logo
Think of brand identity as the visual language for a brand – it extends beyond the logo to define the use of colour, fonts, typography and the treatment of graphic elements.
Together they create a visual framework for communicating with an intended audience, whether that’s through print, web or digital media.
About the creative…
Graphic designer with 25+ years experience across print, web and digital media.
From 2011-2019 Laith operated his own business – 32 Degrees – providing graphic design services for a wide range of clients. On many occasions this included collaborating with an extended network of local creative professionals on a number of group projects.
Through 2020-21, what began as freelance overflow projects for the Department of Primary Industries and Regional Development (DPIRD), eventually developed into an extended contract as the COVID-19 pandemic gathered pace.
By the end of 2021 Laith started his role as Senior Graphic Designer for the Department of the Premier and Cabinet’s COVID-19 Communications team. Due to the overall incredible effort and success the team achieved, a new Strategic Communications Unit (SCU) was formed and continues to deliver clear and informative messaging on “all of government” projects for the people of Western Australia.
Since graduating with a Diploma in Art, Design & Multimedia in 1993, Laith has completed a wide variety of projects for small-medium sized businesses, not-for-profit organisations, corporate institutions, local councils and state government departments.
Partnerships in design studios – Neworld Sauce and Eyeon Digtial (both in Fremantle, Western Australia). Main clients included Rusty Surfboards Australia, Turner Porter Novelli (TPN), ASG Group and John Davis Advertising (JDA).
PerthWeb – highlights were the Perth International Arts Festival website designs and custom icons and graphics for Ahead Software’s Nero application under the banner of glyfx.
Digital Ventures – primarily working with ENJO Australia to produce a large variety of printed material for internal staff, consultants and the general public. This included working on their yearly event where ENJO fly top ranking consultants to far-flung destinations.
key2design (now key2creative) – the time spent here was invaluable and allowed Laith to refine his skills at producing high quality graphic design and creative brand identity application across three main areas – print, web and digital media.
Client accounts Laith was involved with ranged from small start-ups (Onyesha Spa Pinelake, Hugh Brown Photography, Owl and the Pussycat) to corporations (Coca-Cola, Virgin Money Super, Mount Romance), local government (Shires of Augusta/Margaret River, Ashburton, Jerramungup) and state government departments such as the Department of Premier and Cabinet, Health Department WA, Public Transport Authority (PTA), Department of Planning and Infrastructure (DPI) and WorkCover.
creative design & artwork for print
Letterheads, business cards, brochures, flyers, reports, print adverts, newsletters, large format banners, signage, car wraps, merchandise, packaging… all of these and more work together to give your brand identity a tangible presence in the real world.
website design & development
WordPress has grown to become one of the most popular content management systems for websites today. Integration with social networks like Facebook, Twitter and Instagram provide a simple and time efficient way to get your message out to your target audience.
The sort of digital media we’re talking about here are animated videos and interactive presentations – YouTube, Vimeo, PowerPoint, Keynote, eNewsletters and PDFs to be viewed on a myriad of digital devices.