32degrees began working with DPlus in 2011. DPlus has now grown from a single clinic in Joondalup to four other locations at Ellensbrook, Embleton, Maddington and Leeming in Perth, Western Australia.
Over the years the brand identity has evolved to cover the two aspects of the DPlus brand – dentures (Dentures Plus) and dentistry (Dentistry Plus).
Some locations have both in the one clinic and so the identity had to be flexible enough to work in a dual location setting or as a single location when required.
The brand identity application has covered the full gamet:
- print advertising, direct mail marketing, packaging, signage, posters and flyers;
- online through the mobile responsive websites and Facebook;
- tv advertising and online based video.