The Brief: Take an old advert and change it up a bit – make it look better and add in some new content. Rod Dryland (owner of Cafe 58) had been using a ‘pulp romance novel cover from the 30s-50s’ look and feel for previous adverts and posters.

It’s a light-hearted, irreverent approach that had worked extremely well for Cafe 58 in the past and 32degrees was only too happy to work with Rod on creating an updated flyer and newspaper advert.

The success of the flyer has led to further poster artwork on display around Cafe 58 along with a large format drinks board, external signage, point-of-sale displays, menus, Facebook promotions and community newspaper advertising.