At the beginning of November 2021 I stepped into the role of Senior Graphic Designer within COVID-19 Communications. The unit consisted of several integrated teams covering Strategic Communications, Stakeholder Engagement, Campaigns, Digital (Web and Social Media), Design and Administration.
The design projects were as varied as I have ever experienced – press ads, flyers, posters, booklets, signage, Out-Of-Home (OOH) displays, digital advertising, website banners, social media graphics (static and video), custom icons and branding projects.
For the month of March 2022 alone, the design team delivered a total of 380 individual items, effectively communicating strategically targeted COVID-19 messaging for all sectors across the Western Australian community. This encompassed all levels of government, media, industry, business and the general public including CALD and First Nations groups.
Strategic Communications Unit (SCU)
As WA transitioned out of the heights of the pandemic, core priorities were set to promote, educate and inform various sectors of the WA community about key ‘all of government’ projects and initiatives. Due to the success COVID-19 Communications achieved, the team officially became known as the Strategic Communications Unit (SCU) in November 2022.
I was provided the opportunity to develop the brand identity and associated communication assets for SCU, the style of which would later be extended to three other separate units within DPC.
Foot and Mouth Disease (FMD)
Just as Australia was opening its borders to international travelers, Foot and Mouth Disease was confirmed in Bali, Indonesia. As Bali is a top destination for many West Australians, it was critical to quickly inform the community what steps they could take to minimise the risks of bringing the disease into WA.
Through a collaborative process with our internal teams, I created the overall style of the core graphic elements and storyboards for two fully animated 15 and 30sec. TVCs. The storyboards provided an accurate design brief for our external supplier – Sandbox – to commence the animation production for the TVCs.
During the TVCs’ production I continued with the creation of additional supporting assets including press ads, OOH displays, digital advertising and images for web and social media channels. A selection of these assets were also included in ministerial and stakeholder toolkits.
Additional SCU projects:
- Press ads, OOH, social media and digital graphics for the Build A Life campaign launched in the UK and Ireland to attract construction workers to WA.
- Press ads, social media graphics and animated video for the Demersal Fishing Ban.
- OOH graphics for the Discover the Other Side campaign, an initiative to attract hospitality workers to WA.
- Social media graphics and videos distributed via WA Government social media channels for projects including ServiceWA, Metronet, TourismWA, Pridefest 2022 and Volunteers WA.
- Supporting assets for The Voice (featuring artwork from local Aboriginal-led creative studio Nani Creative).