Occasionally projects call for a larger pool of expertise. When this occurs, there’s an extended network of local creative professionals to collaborate with, enabling a depth of service you’d expect from a larger design studio or agency.
Brand identity… what’s so special about it?
In an overcrowded, saturated media market it’s hard to be noticed, let alone remembered. So when your message does go out, it’s important that your brand is looking its best and telling its story consistently.
Think of brand identity as the visual language for a brand. A brand identity extends beyond the logo to define the use of colour, fonts, typography and the treatment of graphic elements. Combined they create a visual framework for communicating with an intended audience, whether that’s through print, web or digital media.
At 32degrees, unique brand identities can be created from scratch or we can work with you to complement, enhance, support or revitalise an existing one.
About the lead creative…
Back in 2011, Laith Brookes – a graphic designer with 20+ years experience in print, web and digital media – left the 9-5 world and established 32degrees.
Besides working solo with clients to complement and enhance their own marketing and branding strategies, Laith also collaborates with an extended network of local creative professionals and has worked on a number of group projects.
Since graduating with a Diploma in Art, Design & Multimedia in 1993, Laith has completed a wide variety of projects for small-medium sized businesses, not-for-profit organisations, corporate institutions, local councils and state government departments.
Partnerships in design studios – Neworld Sauce and Eyeon Digtial (both in Fremantle, Western Australia). Main clients included Rusty Surfboards Australia, Turner Porter Novelli (TPN), ASG Group and John Davis Advertising (JDA).
PerthWeb – highlights were the Perth International Arts Festival website designs and custom icons and graphics for Ahead Software’s Nero application under the banner of glyfx.
Digital Ventures – primarily working with ENJO Australia to produce a large variety of printed material for internal staff, consultants and the general public. This included working on their yearly event where ENJO fly top ranking consultants to far-flung destinations.
key2design (now key2creative) – the time spent here was invaluable and allowed Laith to refine his skills at producing high quality graphic design and creative brand identity application across three main areas – print, web and digital media.
Client accounts Laith was involved with ranged from small start-ups (Onyesha Spa Pinelake, Hugh Brown Photography, Owl and the Pussycat) to corporations (Coca-Cola, Virgin Money Super, Mount Romance), local government (Shires of Augusta/Margaret River, Ashburton, Jerramungup) and state government departments such as the Department of Premier and Cabinet, Health Department WA, Public Transport Authority (PTA), Department of Planning and Infrastructure (DPI) and WorkCover.
From start to finish…
Scoping the job at hand
Based on your project needs, 32degrees will provide a proposal outlining the stages of work required. Depending on the size of your project, each stage can be invoiced separately so you’re not hit with a large cost at the end.
Setting a direction
Through review processes, research and creative experience, an overall concept is developed for you to approve the general direction we’ll be traveling.
Bolting it all together
Visuals of the working files (these could be low resolution PDFs or a demo website) are provided to you for final approval.
Delivering the final package
Once we’re all approved and paid for, you’ll be receiving all the necessary artwork files and information to take your brand identity forward.