As a start-up business specialising in project chartering and cargo brokering, Mazu Shipping was looking for a ‘ground up’ brand identity.
Mazu is the Chinese goddess of the sea who provides a safe journey for fisherman and merchants and is also acknowledged by many other south-east asian cultures. It was the perfect name for a shipping company looking to the south-east asian trade routes.
Soon after launch, Mazu Shipping began joint venture operations with Asiaworld Shipping. A basic business stationery package was created to reflect the new endevour.