32degrees | bespoke creative

On the 32nd parallel (south) is a small graphic design studio based in Fremantle, Western Australia.

what is bespoke creative?

The term ‘bespoke’ once stood for made-to-measure, tailored garments. Today that term has become a bit broader – it’s all about the details and attention to one’s craft that goes into producing truly unique end products and services. So when it comes to your brand’s identity, you want to know you can deal with a professional who can bring inspiring creative and consistency across three key areas – print, web and digital media

design for print

No, print is not dead… yet. Letterheads, business cards, brochures, flyers, reports, adverts in magazines and newspapers, newsletters, large format banners, signage, car wraps, merchandise, packaging… all of these and more work together to give your brand identity a presence in the real world.

creative website design

With social networks like Facebook and Twitter, content managed websites using WordPress, RSS feeds and eNewsletters, your brand can immediately reach its target audience over huge distances – all in real-time. Need a new website or a refresh of an old one that better reflects your brand identity? Talk with the creative at 32degrees.

digital media

Simply put, digital media is interactive presentations with text, images, movies, animation and/or sound. Social sharing websites like YouTube or Flickr, podcasts, PowerPoint or Keynote presentations, Flash banner adverts or  icons for smartphone apps – it’s now easier enhance a brand identity beyond the confines of tv and radio.

about the creative

32degrees is the creative home for me – Laith Brookes – a freelance graphic design creative who specialises in brand identity systems for print, web and digital media.

Since graduating with a Diploma in Art, Design &  Multimedia in 1993, I have completed a wide variety of projects for small-medium sized businesses, not-for-profit organisations, corporate institutions, local councils and state government departments.

I’ve been involved with two business partnerships in design studios – Neworld Sauce and Eyeon Digtial (both in Fremantle, Western Australia) – followed by a brief stint as a solo freelancer.

A new family and the commitments that brings bought in a 10 year hiatus from a freelance career and a transition to commercial design studios.

Between 2001-2011 I worked for three different companies:

• PerthWeb – highlights were the Perth International Arts Festival website designs and custom icons and graphics for Ahead Software’s Nero application under the banner of glyfx.
• Digital Ventures – primarily working with ENJO Australia to produce a large variety of printed material for internal staff, consultants and the general public. This included working on their yearly event where ENJO fly top ranking consultants to far-flung destinations.
• key2design (now key2creative) – based in Leederville, the time spent here was invaluable and allowed me to refine my skills at producing high quality graphic design across three main areas – print, web and digital media. Unfortunately I can’t display on this website any samples of the work I was involved with, although much of it is still on display on the key2creative.com.au website.

Now I’ve head out on my own and the studio – 32degrees – is open for business.